ADIDAS GIRLS DON’T STOP
BRAND adidas (D&AD Brief).
PROJECT Tackle the alarming rate of girls who stop playing sport in their early teens by removing mental and physical barriers.
SOLUTION Leak-proof activewear. Over 46% of girls skip PE class while on their periods, mainly due to fear of leaks. We suggested a collaboration between Adidas and THINX supported by a campaign to normalise periods and period talk in sports.
2019 D&AD pencil winner.
CLIENT There There, Cocktail Bar.
TEAM Max McKay & Joel Begg
PROJECT Increase winter trade by running a unique event which serviced the local community.
SOLUTION An LGBTQIA+ night. A local survey revealed a thirst for more queer friendly events in Geelong. We developed, planned and marketed FREEDOM! ‘19, (which was named in reference to George Michael’s “coming out” hit Freedom! ‘90).
OUTCOME A sell out event, 500 new Facebook likes and over $1500 of donations raised for Geelong Rainbow (an umbrella organisation for the Queer community).
BEST OF LITTLE MALOP STREET
CLIENT There There, Cocktail Bar.
PROBLEM The bar had no kitchen, so early night bar trade struggled.
SOLUTION A food delivery system. In partnership with popular local restaurants of Little Malop Street, There There launched a menu offering signature dishes from multiple eateries.
OUTCOME Increased bar trade over the hours of 6-9:30pm, 500 new social media followers and happy (non-hungry) locals.
BRAND Instagram (Future Lion’s Brief).
PROBLEM Social media has contributed to a rise in anxiety and depression in many individuals.
SOLUTION A more flexible Instagram. Using new image recognising software, Instagram Architect can filter out undesirable content and offers other features to help reduce FOMO, compare and despair and sleep deprivation.
UNO DANCECLUB MEDALLION
CLIENT UNO DanceClub
PROJECT Lifetime membership promotion. In 2016, UNO DanceClub, a thriving Geelong Nightclub, aimed to give something back to their customers, and generate hype by announcing a lifetime membership competition.
OUTCOMES The promotion successful surpassed its marketing goals earning over 1000 Facebook interactions and 300 entries and it didn’t stop there! Shortly after the winner was announced two customers got UNO DanceClub tattoo’s to gain their own special consideration medallion which generated over 7000 Facebook interactions.
HORROR HOUSE STREET ACTIVATION
BRAND UNO DanceClub
PROJECT Street activation to promote a Halloween event. We placed red balloons above 50 stormwater drains in the Geelong CBD, each with a personalised message in regards to our Halloween event at UNO DanceClub. The messages and balloons also led people to the venue itself.
OUTCOMES We used the stunt to kick start our social media campaign, earning over 2000 impressions and 600 online click throughs resulting in a sell out show.
Party In The Parking Lot
CLIENT The Inn Hotel.
PROJECT The Inn Hotel had a private car park which was being under-utilised. Our job was to develop, plan and market a unique day party which matched The Inn’s quirky brand, serviced the community and increased revenue.
OUTCOME A local success. Party In The Parking Lot has been ran on every long weekend since its successful debut in 2016, selling over 800+ tickets per event and hosting some of Australia’s biggest artists.
BRAND Honda (RMIT Brief).
PROJECT Convince Australian drivers that Honda Sensing is a necessity when it comes to car safety.
SOLUTION 94% of car accidents are caused by human error. Our campaign attempts to show our audience that it’s only natural for people to make mistakes, both inside and outside of the car, which is why Honda Sensing exists. You’re only human.
PAULS FARMHOUSE GOLD
BRAND Paul’s Farmhouse Gold (RMIT Brief).
INSIGHT Milk is part of over half of Australia’s everyday dietary routine, (just like going to work is).
TAGLINE Always Creamy. Always Dreamy.
SOLUTION Breakfast doesn’t have to monotonous. This ad attempts to convince the viewer that their daily routine will be a little more ‘dreamier’ by using the creamiest full cream milk on the market- Paul’s Farmhouse Gold.